Marketing and Promotion

Sayvee - New Artist Website Tool

Nov 22nd, 2008 | By Martin | Category: Marketing and Promotion

Canadian startup Sayvee will “soon” launch a new service that allows artists to quickly and easily create their own websites to sell their art, build community, support positive political causes and more.

5 Reasons to get a site through Sayvee.com from Nico Boesten on Vimeo.



Top 10 Indie Music Marketing Tools

Nov 22nd, 2008 | By Martin | Category: Marketing and Promotion

From Hypebot:Every week brings the launch of another online service to connect musicians and fans.  Beyond spending endless hours on MySpace and Facebook, what are the best affordable online tools to communicate with fans and monetize the relationship? Here are our picks in no particular order:
1. BANDZOOGLE - It all starts with a great web [...]



Tips for Success: Focus on a Few

Nov 22nd, 2008 | By Martin | Category: Marketing and Promotion

My proposition to you is to spend less time worrying about the number of friends or followers you have on social networks. Instead, focus on fewer but more valuable people.
Online social networking tools can be powerful, but numbers are just numbers and don’t necessarily represent your real “reach.” Does having 500 friends on Facebook mean [...]



Make Music Videos From Photos

Sep 28th, 2008 | By Martin | Category: Marketing and Promotion

There is a website called Animoto that lets you upload or import a set of photos and music and then it will churn out a slick music video for you. Usually when I get back from a live performance the promoter or fans will send me some photos of the show. Why not get these [...]



Using Twitter to promote your music

Sep 28th, 2008 | By Martin | Category: Marketing and Promotion

Twitter is a service that fits somewhere between email, instant messengering and micro blogging. If your a musician or record label you can use Twitter as a promotion tool. Twitter has RSS feeds and badges so each of your posts can instantly be placed across the internet at several locations at once. Twitter is also [...]



Bands find gold mine in concerts

Sep 11th, 2008 | By Martin | Category: Marketing and Promotion

By Ben Rayner Source: TheStar.com
With CD sales down the drain, musicians are spending more and more time making money the only way they still can: on the road
The recording industry might appear a place of never-ending woes these days, but one shouldn’t confuse sagging CD sales with the looming death of music altogether.
While a sizable [...]



Last.fm Becomes Fastest Growing Free Online Music Network in the U.S.

Sep 11th, 2008 | By Martin | Category: Marketing and Promotion, Music Business News

Last.fm, the CBS Corporation-owned social networking music Web site, released figures today that showed it to be the fastest growing online music network in the U.S., as their free-on-demand music service saw a unique listener increase of 92% since it was launched four weeks ago.
In addition, since the launch of free-on-demand, unique visitors continued to [...]



ReverbNation’s “Fan Exclusives”

Sep 11th, 2008 | By Martin | Category: Marketing and Promotion

“Fan Exclusives”: The Easy Way to Turn Casual Listeners Into Registered Fans
Wouldn’t it be great if you could use access to your music as an incentive for fans to provide demographics (age, gender, location) and contact info (email) to you? Now you can. It’s a new feature called Fan Exclusives, and it’s only available at [...]



Finding Fans on Facebook: Using Facebook’s ‘pages’ feature to reach your fanbase

Sep 11th, 2008 | By Martin | Category: Marketing and Promotion

Facebook has long been associated with the heavy rotation college crowd, those on-the-go, party going, paper writing teens and twenty-somethings who have enough time to spend in front of a computer socializing and are eager to absorb as much new cultural opportunities as possible.
Add to that a user-base that is growing two to three times [...]



iLike: Online Music’s Next Big Thing?

Sep 11th, 2008 | By Martin | Category: Marketing and Promotion

Radiohead started this earlier this year: end-running traditional music labels and releasing its album directly to fans via the Internet, letting them determine how much to pay. Nine Inch Nails followed suit. Madonna signed with LiveNation. Jay-Z will leave Def-Jam and likely join LiveNation as well.
Not to be outdone, former Motley Crue member Nikki Sixx, [...]